![]() ![]() John Mescall, executive creative director of McCann, said "The aim of this campaign is to engage an audience that really doesn't want to hear any kind of safety message, and we think dumb ways to die will." McCann estimated that within two weeks, it had generated at least $50 million worth of global media value in addition to more than 700 media stories, for "a fraction of the cost of one TV ad". ![]() It appeared in newspapers, local radio and outdoor advertising throughout the Metro Trains network and on Tumblr. The campaign was devised by advertising agency McCann Melbourne. Playside Studios also released an NFT called BEANS on 3 February 2022. On 1 October 2021, PlaySide Studios acquired the Dumb Ways to Die franchise for A$2.25 million from Metro. The campaign's animation was developed into an app available to iOS and Android devices. The campaign video went viral on social media after it was released in November 2012. A screenshot from the animated video during the song's final chorus presenting the characters and their resulting deaths (except Clod)ĭumb Ways to Die is an Australian public campaign made by Metro Trains in Melbourne, Victoria to promote railway safety.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |